We are all sheep to the media...don’t act like you don’t love it.

Laughing at memes, Facebook stalking, YouTube videos, clickbait.

It’s fast. It’s fun. It’s addicting.

Kind of like this blog?

So...given that we are helpless to the media and love consuming shit, let’s dive in to the shitcoin of the day: Basic Attention Token (BAT)...to reward you for your social media love.

Basic Attention Token (ticker: BAT):

Mid-Tier Shitcoin

Wtf is Basic Attention Token?

Basic Attention Token is a blockchain based digital advertising network. Currently, the economics behind the web are all sorts of f***d. Many content creators do not get paid what they deserve for the attention they bring to a platform, most consumers skip past ads or watch them reluctantly, and the host of the content takes nearly all of the profit from views and advertisers (i.e. YouTube, Facebook, Google. etc).

Thanks to magical internet money like BAT, we can redistribute the wealth behind the digital advertising industry and kick out most of the middelman. POWER TO THE PEOPLE!

Side note: we are going to say just “BAT” now because Basic Attention Token is one of the shittiest names we have heard (which is impressive in this industry), and is annoying to type.

Anyways, BAT provides a better ecosystem for content creators, consumers and advertisers.

We’ll explain, it’s cool shit.

To start, BAT is currently usable in the Brave web browser. It’s pretty awesome, we recommend downloading it whether you have BAT or not. It loads pages very quickly.

Here’s how it works:

Using smart contracts (on Ethereum...this is an ERC-20 token) advertisers can send ads with a certain amount of BAT locked as the payment for views. When an ad is played, the viewer (you and me :D) receives some of that BAT locked up, the Brave browser takes some, and then the rest is sent to the content creator.

Users can also schedule monthly payments to be sent to their favorite content creators, much like Patreon.

So...without middlemen and using NEXT-GEN BLOCKCHAIN SHIT, the BAT system provides for a frictionless alternative that rewards all participant involved with viewing and creating content.

BAT intends to be integrated with other browsers later this year.

Who tf is behind this shit?

This team has some big dogs. The most notable being Brendan Eich. This dude helped to create Javascript....which is pretty f***n epic, and is also a co-founder of Mozilla (yes, Firefox). So, he is well connected in the browser space, and technology space as a whole. It is worth noting that he stepped down as CEO of Mozilla due to public backlash resulting from a donation he made in support of anti-same-sex marriage legislation. We'll leave it at that... 

While we are happy to see that BAT will be implemented on other platforms, don’t forget that Brave is simply a browser, and Brave’s success really does not have much to do with BAT, besides the fact that BAT is integrated with Brave. We are curious if he tried to implement BAT (or something similar) while at Mozilla. Why wouldn’t he? Is BAT there just to pump his Brave browser?

These are some valid questions and the kind of shit we should be asking.

Overall, due to the team and community behind it, we rank this is as a mid-tier shitcoin. Even some big YouTubers have spoken about it.

Anyways, now you should have learned some shit. Stay tuned for tomorrow’s coin.

Chat soon.

- Mike and Aaron